Options are often limited when it comes to advertising for

Options are often limited when it comes to advertising for small businesses. Consider a large company that has a relatively large advertising budget: several different mediums are available for them to explore, including radio, television commercials, product placements, print ads in magazines, and so on. Small businesses that have a very limited advertising budget do not even have some of these as options at all, simply because they do not have enough sales and volume to reach that kind of scale. And yet there is still a need for them to advertise and get the word out about their products or services.
The marketing director for a small business needs to work with whatever limitations are imposed in this situation. This might mean that they will end up doing local advertising for much cheaper rates than what could be done at a national level. Or, they might look into internet advertising and either putting together a company website or possibly paying for traffic from search engines through pay-per-click. This is an especially enticing option because you can simply buy as much traffic and business as you want for yourself, and if it is not profitable, then you can change the keywords that you are bidding on until it becomes profitable.
In this way a small business can generally advertise as much or as little as they want to and get themselves more work as it is needed. Internet advertising is thus flexible enough to accommodate a small company that is scaling up in growth, while at the same time be able to provide as much traffic as they need in order to stay busy and stay profitable.